Being an independent content creator is tough these days. There are countless tools available for us to get our work out there. Social media plays a huge role in how we distribute and promote our work, and sometimes it just doesn't quite work the way we'd like it to. Facebook pages for content have become increasingly difficult to get off the ground and promote. If you want to invest in promoting your page on Facebook to gain likes and followers, think again.
Twitter is a popularity contest, and only those with scores of followers are lucky to get a handful of people actually investing time to explore their work. Tumblr is a strange mash-up of popularity contest and networking. Google+ has a good setup to share content while making it eye-catching to others, but the base is not nearly as large.
Don't get me wrong, these are all still great tools to use if you can use them correctly. With a whole lot of work and a pinch of luck you can make something great happen for yourself using the internet. However, I still feel the best way to promote independent content is locally. At the end of the day though, the biggest problem is that ANYONE can distribute and promote their content. And that's a fantastic problem to have!
However, problems like removing Net Neutrality would make it infinitely more difficult for us independent content creators to get their work out. The marketplace of ideas is beautifully flooded, and that's absolutely a good thing. Even if we have to fight tooth and nail to get our work noticed, we would much rather have it that way than to feel like we'd never have a chance. There isn't much in the world that can really make a content creator happy other than people enjoying their content.
If there's one thing I hope anyone can take from this, it's that if you have a friend who wants to create music, write, paint, draw, or whatever they want to create, encourage them and help them promote their work. It doesn't require that much effort on your part usually, and it could help make them infinitely happier!